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Social Media Marketing

Social content that builds trust before the first site visit.

Walkthrough reels, construction updates and launch countdowns across Instagram, Facebook and YouTube — planned around your project’s calendar.

The problem

Posting isn’t a strategy.

  1. Random posts, no plan

    Festival wishes and stock images don’t sell a ₹1.5 Cr floor.

  2. Construction goes unseen

    Progress happens on site every week, and buyers never get to see it.

  3. No time for content

    Sales teams and channel partners know they should post — nobody has the hours.

  4. Followers, not enquiries

    Engagement grows, but nothing connects content to calls and site visits.

What’s included

Content with a job to do.

  • Walkthrough reels

    Short films of sample flats, amenities and the neighbourhood.

  • Construction-progress updates

    Regular site updates that prove the project is moving.

  • Launch countdowns

    Teasers and countdowns that build anticipation before launch day.

  • Buyer testimonials

    Real stories from real buyers, published with their consent.

  • Founder & brand content

    The people and values behind the developer, told simply.

  • Channel-partner co-branding

    Ready-to-share creatives your CP network can post under their own name.

How we do it

A calendar built around your project.

01

Plan

A monthly calendar mapped to launch dates, construction milestones and offers.

02

Create

Reels, walkthroughs and creatives produced for each platform.

03

Publish

Scheduled posting, with captions written for buyers rather than algorithms.

04

Engage

Comments and messages routed quickly to your team or WhatsApp.

05

Review

A monthly look at reach, enquiries and what to do more of.

Real-estate use cases

From teaser to handover.

  1. Pre-launch

    Teasers & countdowns

    Curiosity and a waitlist before launch day.

  2. Launch

    Launch-week buzz

    Event coverage, walkthroughs and offers while attention peaks.

  3. Sustenance

    Construction updates

    Steady proof of progress all the way to possession.

  4. Resale

    Consultant listings

    Listing reels and local-area content for consultants and dealers.

Tools & platforms

  • Instagram
  • Facebook
  • YouTube
  • WhatsApp Business

FAQ

Frequently asked questions

Make your project the one buyers follow.

Get a free review of your social presence and a content plan for your next launch.