Skip to content

Google Ads

Google Ads that reach buyers the moment they search.

High-intent Search, Performance Max, Demand Gen and YouTube walkthroughs — with negative keywords that keep out renters, PG seekers and job hunters.

Get a Free Project AuditWhatsApp us

The problem

Paying for the wrong clicks.

  1. Budget spent on renters

    Without negative keywords, “flats in Sonipat” pulls in rent, PG and job searches.

  2. Competitors on your name

    Buyers searching for your project land on someone else’s ad.

  3. Form fills, not sales

    Campaigns optimise for forms because site visits never make it back to Google.

  4. Calls nobody counts

    Phone enquiries from ads go untracked, so the best keywords look like the worst.

What’s included

Intent, captured and qualified.

  • High-intent search campaigns

    Project names, configurations and “flats in [area]” searches.

  • Negative keywords (rent, PG, jobs)

    Continuous pruning, so spend reaches buyers rather than browsers.

  • Performance Max

    Google’s full inventory, steered by your own first-party signals.

  • Demand Gen

    Visual campaigns on YouTube, Discover and Gmail that build demand before search.

  • YouTube walkthroughs

    Walkthrough films in front of buyers researching the area.

  • Call ads

    Tap-to-call ads with call tracking, for buyers who prefer to talk.

  • Offline conversion import of site visits

    Site visits from your CRM sent back to Google, so bidding learns what works.

How we do it

Structured for intent, tuned for site visits.

01

Audit

Search terms, wasted spend, conversion setup and competitor activity.

02

Structure

Campaigns by project, configuration and location — with negatives from day one.

03

Track

Forms, calls and WhatsApp clicks tracked; site visits imported from your CRM.

04

Optimise

Weekly search-term reviews, bidding and landing-page tests.

05

Report

Cost per qualified lead and per site visit, campaign by campaign.

Real-estate use cases

Search demand at every stage.

  1. Pre-launch

    Warm up the market

    YouTube walkthroughs and area stories before launch.

  2. Launch

    Own your project’s name

    Brand and project searches covered from launch day.

  3. Sustenance

    Configuration campaigns

    “2 BHK” and “3 BHK” demand captured in your micro-market.

  4. Resale

    Local call ads

    Call campaigns for consultants and dealers in their own area.

  5. Commercial

    Investor search

    Reach investors searching for SCOs, retail and office space.

Tools & platforms

  • Google Ads
  • YouTube
  • Google Analytics 4
  • Google Tag Manager

FAQ

Frequently asked questions

Related services

Part of these solutions

Builders & DevelopersCommercial Real EstateProject Launch

Be there when buyers search.

Get a free audit of your Google Ads account: search terms, wasted spend and tracking.

Get a Free Project AuditWhatsApp us