Meta Ads
Meta ads built for qualified leads — not form-fill noise.
Facebook and Instagram campaigns with qualifying lead forms, click-to-WhatsApp and the Conversions API — so your sales team calls buyers, not wrong numbers.
The problem
Cheap leads, expensive mistakes.
Wrong numbers and renters
Thousands of leads — most unreachable, or looking to rent.
Restricted ad accounts
Ads rejected or accounts restricted, and nobody can say why.
No feedback loop
Meta optimises for form fills because it never learns which leads booked.
Slow follow-up
Leads wait hours for a call, and interest goes cold.
What’s included
Campaigns that filter before they fill.
Instant lead forms with qualifying questions
Budget, configuration and timeline asked up front, so sales knows who to call first.
Click-to-WhatsApp ads
Conversations start where buyers already are.
Retargeting video viewers
Follow up with people who watched your walkthroughs.
Lookalikes from booked customers
Audiences modelled on the buyers who actually booked.
Conversions API for lead-quality feedback
Qualified-lead and site-visit signals sent back to Meta, so it finds more of them.
Housing ad policy compliance
Campaigns set up within Meta’s rules for housing ads, with accurate claims.
How we do it
From audit to a qualified pipeline.
Real-estate use cases
Meta ads across the project lifecycle.
- Pre-launch
EOI campaigns
Expressions of interest through qualifying forms, once the project can be advertised.
- Launch
Launch-weekend drive
Concentrated spend and WhatsApp follow-up around launch dates.
- Sustenance
Always-on lead flow
Retargeting and lookalikes keep enquiries steady through construction.
- Commercial
Investor campaigns
Returns-led creatives for SCOs, retail and office inventory.
Tools & platforms
- Meta Ads Manager
- Meta Conversions API
- WhatsApp Business
FAQ
Frequently asked questions
Related services
- Google AdsCapture high-intent buyers on Search, YouTube and Performance Max — at the exact moment they look.
- Website Design & DevelopmentProject websites and landing pages that load fast, look premium and convert visitors into enquiries.
- Email MarketingAutomated nurture journeys that keep your project top-of-mind through a long buying cycle.
Stop paying for wrong numbers.
Get a free audit of your Meta ad account, lead forms and tracking.